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5 Sales Funnel Builder Tools That Will Dominate in 2022 - An In-Depth Look

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Most of the visitors, who come to your site are not there to buy – they are there to browse. That’s why sales funnels are essential for today’s digital marketer.

A sales funnel gives you the ability to grab your visitors’ attention with an irresistible offer and turn them into customers.

Creating those funnels is quite straightforward as there are many tools designed just for that purpose.

But which is one is the right one for you?

That’s what we are going to find out today: here are the 5 top sales funnel builder platforms and what they have to offer.



A Kartra is a platform we reviewed (check it out here) before.

It’s all in one platform that makes your online business easy to manage and maintain by allowing you to manage everything from a centralized master dashboard.

The features are endless: you can create webpages, sales pages, webinar funnels, set up email marketing, design your own affiliate system, and even manage clients through Kartra Agency.

With Kartra, you have the ability to build a set-it and forget-it system that works for you 24/7 – you won’t have to pay for 16 different platforms, all you’ll need is Kartra.

What Separates It from The Competition

Kartra Agency

This feature comes in handy when you’re managing multiple client accounts and need to place where you can keep track of all of them.

Kartra Agency allows you to create login credentials for clients, generate custom reports for them, measure analytics, and much more.

It is quite an unusual feature and in most cases, you’d need to use an agency management platform such as Vbout, since Kartra’s competitors do not have capabilities like that.

How Much Will It Cost You

When it comes to pricing, Kartra charges you a monthly or annual subscription to use their services. Currently, there are 4 pricing tiers available: Starter, Silver, Gold, and Platinum.

The more leads you have, the more pages you need to build, and the emails you need to send, the higher your monthly cost will be.

  • Starter: $79 a month (paid annually), $99 a month (paid monthly)
  • Silver: $149 a month (paid annually), $199 a month (paid monthly)
  • Gold: $229 a month (paid annually), $299 a month (paid monthly)
  • Platinum: $379 a month (paid annually), $499 a month (paid monthly

If you pay annually, you can save up to 25% on your plans and for $1, you can get a 14-day free trial.

Start your free trial

Try Kartra for 14 days for only $1!



ClickFunnels could be described as the ultimate sales funnel builder tool. In fact, they were the ones who pioneered the concept of sales funnels and made it popular.

The entire platform is centered around sales funnels: it allows you to carefully design every single stage of your funnel and deploy it, so those uncertain visitors can be converted into buyers.

The interface itself is extremely beginner-friendly, which means you can get started even if you have no previous experience in building sales funnels and web design, in general.

If you still need guidance, they have plenty of step-by-step video tutorials on their website and their YouTube channel, plus ClickFunnels has an engaged community willing to help you out.

What Separates It from The Competition

Automation Tab

The Automation Tab feature essentially allows you to send out automated emails based on triggers and tags.

This might not seem like a lot, however, the truth is this is not something every sales funnel builder tool offers.

One-Click Upsells

The One-Click Upsell is what its name suggests to be: a feature that adds displays upsell on the customers’ checkout page – all you have to do is click a button.

How Much Will It Cost You

ClickFunnels offers a cancel-any-time, 14-day free trial that lets you test out the platform. Then, you have to choose from the following 3 plans.

  • ClickFunnels: $97 a month (paid monthly)
  • ClickFunnels Platinum: $297 a month (paid monthly)
  • Two Comma Club X: $2497 a month (paid monthly)

The difference between the plans is the features you get. The cheapest one only allows you to create 20 funnels, 100 webpages, and connect 3 payment gateways, whereas ClickFunnels Platinum lets you design unlimited funnels, pages and create follow-up funnels.

TwoCommaClub X gets you VIP phone support, hours worth of premium training material, and 27 domains to connect.

Enter the 30-day summit

Join the challenge right now.



Unbounce is a landing page builder and AI copywriting platform that’s got over 70 000 customers.

The platform’s intuitive, beginner-friendly interface enables users to create high-performing, conversion-focused landing pages from start to finish.

Recently they released Smart Builder (still in the Beta phase), which makes the landing page building process easier.

Aside from that, Unbounce allows you to create opt-in forms, popups, sticky bars, and the platform is pretty much equipped with every feature you need to create that sales funnel.

What Separates It from The Competition

Dynamic Text Replacement

Dynamic Text Replacement or DRT is a rather unique and interesting feature. Essentially, it allows you to make your paid ad campaigns more personalized and relevant.

It does so by matching the text in your ads to the text that’s on your landing page.

Using this feature is quite simple: all you need to do is:

  1. highlight the text
  2. click the Dynamic Text button
  3. enter the dynamic text, set the default text (displayed when Dynamic Text isn’t active)
  4. customize it, and you’re done

AMP Support

AMP stands for Accelerated Mobile Pages. It is an HTML format developed by Google that helps with loading times and speed optimization – news outlets such as CNN, or the Wall Street Journal often use AMP formatted webpages.

When you are creating a new landing page in Unbounce, you have the option to create it in AMP (Unbounce Builder has a section for it) – there are several pre-built templates available.

Once you choose your template, you can customize it by using the drag and drop builder. Before publishing your page, make sure to validate it with Google.

How Much Will It Cost You

Just like all the major players in the industry, Unbounce has a subscription model. You have the choice to pay either on a monthly or on an annual basis.

Plans start from $72 a month, and the difference between them is the number of leads that you can convert and how much traffic can your site have.

  • Launch: $72 a month (paid annually), $80 a month (paid monthly)
  • Optimize: $108 a month (paid annually), $120 a month (paid monthly)
  • Accelerate: $180 a month (paid annually), $200 a month (paid monthly)
  • Scale: $270 a month (paid annually), $300 a month (paid monthly)

There is an industry-standard, 14-day trial available as well, for those undecided. Below, you’ll see the detailed pricing.

Get 20% off your first three months

We reached out to Unbounce, and they gave us a special offer. For a limited time, you can get 20% off your first 3 months or your FULL YEAR. Click on the link the learn more.



LeadPages is a similar tool to Unbounce. The core of the platform is the landing page builder, but there are some extra marketing-related features as well.

One of the main advantages of LeadPages compared to other platforms is its overall interface: it is ridiculously simple to use, so if you are someone who has never built a landing page or sales funnel before, you don’t need to worry about it, LeadPages got you covered.

Within minutes, you’ll be able to assemble high-converting sales pages, marketing funnels, and popup bars that will make your sales skyrocket and turn your website into a money-making machine.

If that isn’t enough, the data you collect with LeadPages is fully GDPR compliant, which you can simply display with an add-on and the pages you create have lightning-fast loading times and a 99.9% uptime.

What Separates It from The Competition


The LeadDigits feature, first released in 2015, lets you target leads by sending out text messages to them.

Your leads can join your email list, all they have to do is text a specific number. Let’s use an example:

You just finished writing an ebook and you want to give it away for free. You don’t create a conventional sales funnel, instead, you set up for a LeadDigit campaign: if people want to get the ebook, they have to text ‘EBOOK’ to your phone number. Once they text the word, LeadDigits will send them an automated, opt-in instruction message like this: if you’d like to get the ebook, type in your email address.

After they typed in their email address, LeadDigits will add them to your email list automatically, and you can send them the ebook right away.

It’s that simple and on top of that, it’s quite effective: users who deployed LeadDigits saw 90+% conversion rates. To use LeadDigits, you have to be either on the Pro or the Advanced Plan.

How Much Will It Cost You

As of right now, LeadPages offers only three plans, which cost the following amount.

  • Standard: $27 a month (paid annually), $37 a month (paid monthly)
  • Pro: $59 a month (paid annually), $79 a month (paid monthly)
  • Advanced: $239 a month (paid annually), $321 a month (paid monthly)

The obligation-free, 14-day trial is there, too, just in case if you are not sure which one to go with.

Check Out LeadPages

Try the platform risk-free for 14 days.

Thrive Suite

ThriveSuite (2)

If you are looking for an all-in-one package that’s going to turn your WordPress into a successful online business, look no further: ThriveSuite will handle everything for you.

ThriveSuite, formerly known as ThriveThemes Membership is a toolbox created by ThriveThemes that includes the following.

Theme Builder

Site and theme builder that gives you the ability to create fully responsive, conversion-oriented WordPress themes that come with features such as global color palette, integrated lead generation elements, and WooCommerce compatibility.


A drag-and-drop, visual WordPress page builder tool that has an almost identical interface to Elementor, which makes it perfect for beginner web designers.

Thrive Leads

Create popups, opt-in forms, and hello-bard within seconds by using ThriveLeads.


Replaces platforms like Teachable and Thinkific by enabling you to create and host premium online courses.


Create complex quizzes and surveys to keep your readers engaged.

Thrive Comments

A powerful commenting plugin that’s meant to replace the WordPress Native Comments layout.


An extension that allows you to create limited-time offers and scarcity marketing campaigns in an instant.

Thrive Optimize

An A/B testing add-on that lets you test two landing page versions and see which one performs better.


Automation plugin that allows you to create automated workflows and sequences that integrate with your email marketing tool.

What Separates It from The Competition

Thrive Ovation

Displaying reviews on your website can have quite an impact on your conversion rate. And that’s exactly what Thrive Ovation allows you to do: showcasing testimonials.

With it, you will be able to:

  • transform WordPress comments into testimonials by simply clicking a button

  • import Tweets and turn them into reviews

  • collect testimonials automatically by creating “testimonial gathering” landing pages and opt-in forms

  • use pre-designed templates to make your testimonials prettier

The plugin will enable you to boost your conversion rates and present social proof to your visitors, which has proven to be an effective marketing strategy.

Although ThriveOvation is a standalone plugin, you can’t purchase it individually – it’s part of the Thrive Suite.

How Much Will It Cost You

Thrive Suite happens to be subscription-based as well, and the cost works out to be around $19 a month. You can choose to pay either quarterly or annually. Here’s how that looks like:

  • Thrive Suite: $90 (paid quarterly), $228 (paid annually)

Get ThriveSuite

Get the entire package for the lowest possible price.


Alright, we covered everything. A well-built sales funnel will help you with converting leads and making sales a lot.

It allows you to streamline everything and lead your potential customers right to the conversion stage.

If we had to pick one out of the 5 tools we talked about, it would be Kartra. The cost is higher than usual, however, its impressive feature list and overall ease of use make it a great platform for both beginners and experienced marketers.

If WordPress is the foundation of your online enterprise, we recommend purchasing ThriveSuite, everything you’ll need is included in it.

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