If you’re running an online business, you already realized the importance of building an email list. You designed forms, you created email campaigns, and your automated workflows are ready to launch – but your visitors aren’t signing up. Why not, you may ask?

In today’s world, a free newsletter isn’t enough. You need to offer something valuable if you want to grow your subscriber base.

And that’s when lead magnets come into play: they are incentives marketers give away for free in exchange for an email address and other information such as name or phone number. Lead magnets are a simple way to attract new leads, and email subscribers – all of whom you can convert into paying customers.

It is the solution you’re looking for. In today’s article, you’ll learn about the purpose of lead magnets, how they can help you, and how to create your own.